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Privacy & Data Protection Policy

Visibility Studio LTD

Last updated: 26 October 2026

Your privacy matters to us

At Visibility Studio, we're all about helping businesses build stronger brands, improve their visibility and grow with confidence.

We believe that trust starts with transparency. That includes being clear about what personal information we collect, why we need it and how we keep it protected.

This policy explains how Visibility Studio LTD collects, uses, stores and shares personal information when you visit our website, contact us, book a consultation, subscribe to our content or work with us.

We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as amended.

1. Who we are

Visibility Studio LTD is a UK-based marketing consultancy offering marketing strategy, brand visibility, digital marketing, business growth advice and associated consultancy services.

Our company details

  • Legal name: Visibility Studio LTD

  • Company number: 17541889

  • Registered office: 135 Clincton View, Widnes, WA8 8RN

  • Website: https://www.visibilitystudio.co.uk

  • Privacy contact: Sean Willis

For personal information processed as part of our own business activities, Visibility Studio LTD acts as the data controller. This means we're responsible for deciding how and why that information is used.

You can contact us through our website or by writing to our registered office, addressed to Sean Willis.

2. Information we collect

We collect only the personal information reasonably necessary to operate our business, respond to enquiries and deliver our services.

Contact and identification information

This may include your name, email address, telephone number, job title, business name and the information you submit through our forms.

Business and consultancy information

When working together, we may collect details of your business, project requirements, marketing objectives, communications, account information and relevant documentation.

Website and technical information

When you visit our website, we may collect your IP address, browser and device information, pages visited, referral sources, interactions and cookie preferences.

Some information is collected through Google Analytics, Meta, LinkedIn and our GoHighLevel website platform, subject to applicable consent requirements.

Marketing preferences

We may record whether you've subscribed to communications, your communication preferences, and any requests to unsubscribe or object to marketing.

Billing and transaction information

Where applicable, we may process billing addresses, invoicing details, transaction records and information required for accounting or contractual purposes.

We do not routinely seek sensitive personal data. Please avoid sending health information, religious beliefs or other special category information unless specifically required and appropriate arrangements have been agreed.

3. How we collect information

We may obtain information directly when you:

  • Submit an enquiry or contact form.

  • Book a discovery call or consultation.

  • Subscribe to a newsletter or resource.

  • Contact us by email, telephone or social media.

  • Purchase, enquire about or receive our services.

  • Interact with our website or marketing communications.

We may also obtain professional contact information through legitimate business referrals, networking, professional platforms or publicly available business sources, where permitted by law.

Where we receive information indirectly, we aim to provide appropriate privacy information and respect your communication preferences.

4. Why we use your information

We process personal information for specific purposes and on an appropriate lawful basis.

Responding to enquiries

We use contact details and enquiry information to answer questions, arrange consultations and discuss potential services.

Lawful basis: Legitimate interests, or taking steps before entering into a contract with you.

Providing our services

We use relevant personal and business information to manage projects, communicate with clients and deliver consultancy or marketing services.

Lawful basis: Contract, where the individual is a contracting party; otherwise, legitimate interests where appropriate.

Customer relationship management

We use GoHighLevel to organise enquiries, manage appointments, maintain client communications and support appropriate business workflows.

Lawful basis: Contract, legitimate interests or consent, depending on the activity.

Marketing communications

We may send business insights, service information, useful resources and relevant updates.

Lawful basis: Consent or legitimate interests, as appropriate and subject to applicable electronic marketing rules.

Website analytics and advertising measurement

We may use Google Analytics, Meta Pixel and LinkedIn Insight Tag to understand website performance, evaluate campaigns and support relevant advertising.

Lawful basis: Consent where required for tracking and related processing.

Financial and legal administration

We process information necessary for invoicing, record-keeping, compliance and legal obligations.

Lawful basis: Contract, legal obligation or legitimate interests, depending on the circumstances.

Website security and improvement

We may process technical information to maintain website functionality, investigate faults, protect systems and improve our services.

Lawful basis: Legitimate interests or legal obligation, as applicable. Non-essential tracking remains subject to applicable consent requirements.

Where we rely on legitimate interests, we consider the purposes, necessity and potential impact on individuals before processing information.

5. How we use GoHighLevel

GoHighLevel is our primary platform for website management, customer relationship management (CRM), appointment scheduling, forms, marketing communications and business automation.

Depending on your interactions with us, information entered through our website may be processed within GoHighLevel to:

  • Receive and organise enquiries.

  • Maintain contact and client records.

  • Schedule consultations.

  • Send relevant transactional communications and appointment reminders.

  • Manage client relationships and service workflows.

  • Record marketing preferences.

  • Deliver marketing communications where permitted.

  • Analyse the performance of our business activities.

GoHighLevel acts as a technology service provider for relevant processing activities. We remain responsible for our own decisions about the use of personal data.

We take reasonable steps to configure our systems in line with applicable privacy, security and data protection requirements.

6. Marketing communications

We believe good marketing should be useful, relevant and respectful.

You may receive marketing communications from us where you've requested them, provided appropriate consent or where another lawful basis permits us to contact you.

Different rules apply to individuals, sole traders, partnerships and corporate subscribers.

For example, certain business-to-business marketing communications may be permitted without prior consent under PECR, provided the other relevant legal requirements are met.

Where consent is required, we will obtain it before sending marketing communications.

Every marketing email will identify Visibility Studio and provide a clear way to unsubscribe or opt out.

You have the right to object to the use of your personal information for direct marketing at any time. If you object, we will stop processing your information for that purpose.

We do not sell personal contact databases to third parties for their independent marketing purposes.

7. Cookies and tracking technologies

Our website uses cookies and similar technologies associated with GoHighLevel, Google Analytics, Meta and LinkedIn.

These technologies may help us operate the website, understand visitor interactions, measure campaign performance and improve our marketing.

Some tracking technologies may also be used to support personalised advertising or remarketing activities.

We will obtain consent before using non-essential cookies or similar technologies where required by law.

You can find further information in our separate Cookie Policy, including the categories of tracking technologies we use and how to manage your preferences.

Cookie Policy: https://www.visibilitystudio.co.uk/cookie-policy

8. Who we share information with

We may share relevant personal information with trusted service providers where necessary to operate our business.

These include:

  • GoHighLevel: Website, CRM, forms, scheduling, communications and automation.

  • Google: Website analytics and associated measurement services.

  • Meta: Advertising measurement and audience-related services.

  • LinkedIn: Advertising measurement and campaign insights.

  • Professional advisers: Accountants, legal advisers or other specialists where required.

  • Other authorised providers: Services necessary for fulfilling our contractual, technical or legal obligations.

These organisations may operate as processors, independent controllers or, in some circumstances, joint controllers, depending on the activity and their respective responsibilities.

We share personal information only where there is an appropriate reason and legal basis to do so.

9. Client data and confidentiality

As a marketing consultancy, we may handle information belonging to our clients, including customer records, campaign data, business analytics and marketing contact lists.

Where we process personal information solely on a client's documented instructions, the client will generally remain the data controller and Visibility Studio will act as a data processor.

In those circumstances, we will:

  • Use personal data only for agreed purposes and on lawful instructions.

  • Maintain suitable confidentiality and security protections.

  • Limit access to authorised individuals.

  • Apply appropriate safeguards when using subprocessors.

  • Support clients in meeting relevant data protection obligations.

  • Return or delete client personal data in accordance with contractual and legal requirements.

Where required, we will enter into a separate Data Processing Agreement with the client.

10. Artificial intelligence and automation

We may use AI-enabled tools, automation and digital technologies to improve our internal processes or support the services we provide.

Where personal information is involved, we will consider confidentiality, necessity, security, data minimisation and the relevant legal requirements before using those tools.

We will not knowingly submit confidential client personal information to public AI services without appropriate authorisation, a lawful basis and suitable safeguards.

We do not ordinarily make solely automated decisions about individuals that produce legal or similarly significant effects.

If that changes, we will provide the required information and safeguards.

11. International transfers

Some of our technology providers, including GoHighLevel, Google, Meta and LinkedIn, may process personal information outside the United Kingdom.

Where an international transfer is subject to UK data protection transfer requirements, we will ensure that an appropriate transfer mechanism applies.

Depending on the transfer, this may include UK adequacy regulations, an applicable UK International Data Transfer Agreement, a UK Addendum to standard contractual clauses or another legally permitted safeguard.

We will assess the relevant processing arrangements and international transfer protections and can provide further information about applicable safeguards upon request.

12. How long we keep information

We retain personal information only for as long as necessary for the purpose for which it was collected, including relevant contractual, legal, financial and regulatory obligations.

Our retention decisions take account of the nature of the information, the purpose of processing, our relationship with the individual and any applicable legal requirements.

In general:

  • Enquiries: Kept for an appropriate follow-up period and reviewed for deletion when no longer needed.

  • Client records: Kept during the client relationship and for an appropriate period afterwards.

  • Financial records: Retained for applicable statutory accounting and tax periods.

  • Marketing subscriptions: Kept while we have an appropriate legal basis, subject to unsubscribes and objections.

  • Website analytics: Retained according to our configured analytics settings and documented business needs.

We may retain limited suppression information after an unsubscribe to ensure an individual is not contacted again for unwanted marketing.

We securely delete or anonymise information when it is no longer required.

13. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, loss, alteration and disclosure.

These measures may include appropriate system access controls, authentication, restricted permissions, secure storage and confidentiality obligations.

We also review the suitability of our service providers and take reasonable steps to manage risks associated with our systems.

No internet-based system is completely risk-free. Where a personal data breach occurs, we will investigate and fulfil applicable reporting and notification obligations.

14. Your data protection rights

Depending on the circumstances, UK data protection law gives you the right to:

  • Access: Request a copy of personal information we hold about you.

  • Rectification: Ask us to correct inaccurate or incomplete information.

  • Erasure: Request deletion of information in certain circumstances.

  • Restriction: Request limits on how information is processed.

  • Portability: Receive certain information in a portable format.

  • Objection: Object to processing based on legitimate interests or for direct marketing.

  • Withdraw consent: Withdraw consent where our processing relies on it.

  • Automated decision-making protections: Exercise relevant rights where qualifying automated decisions are made.

These rights are subject to applicable legal conditions and exceptions.

You can make a request by contacting Sean Willis through our website or registered office.

We will respond within the legally required timeframe, normally within one month, subject to applicable extensions and exceptions.

15. Children's information

Our website and services are intended for business and professional audiences.

We do not knowingly seek to collect personal information from children through our general consultancy activities.

If we discover that information has been collected without an appropriate legal basis, we will take suitable steps to address the situation.

16. External websites

Our website may link to third-party websites and platforms, including social media services.

Those organisations operate under their own privacy practices and policies. We encourage visitors to review the relevant information before providing personal details.

17. Questions and complaints

If you're concerned about how we use your personal information, please contact us so that we can investigate your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information Commissioner's Office

Website: https://ico.org.uk

Telephone: 0303 123 1113

18. Changes to this policy

We may update this policy to reflect changes to our business, technology, services or legal requirements.

The latest version will be available on our website, with the date of revision shown at the top.

Where changes materially affect how we process personal information, we will provide additional notice where required.

19. Contact Visibility Studio

Visibility Studio LTD

Privacy contact: Sean Willis

Registered office: 135 Clincton View, Widnes, WA8 8RN

Company number: 17541889

Website: https://www.visibilitystudio.co.uk

For privacy questions or requests, please use our website contact page or write to the registered office.

Clear communication. Responsible marketing. Privacy you can trust.

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